Okay, call me paranoid, however, this story doesn't sit well with me. Apparently, a U.S. based firm called Pudding Media is running contextual ads based on what voip subscribers are ...talking about.

Supposedly, ads are served based on "keywords" that are bid on by advertisers, much like online PPC advertising.  As much as they may claim the technology only serves ads based on keywords, it sounds to me like it is treading dangerously close to serious privacy implications. Could give the term "spyware" a whole new meaning...(like "WoIP - Wiretap over Internet Protocol") You can read more about it here: http://www.telappliant.com/news/18298687/VoIP+gets+voice-activated+ads/0/